Careers

Keyword Analyst

We are looking for a meticulous and analytical Keyword Analyst to join our team. As a Keyword Analyst, you will be responsible for conducting in-depth keyword research to identify relevant keywords and phrases that drive organic traffic and improve search engine rankings. The ideal candidate will have a strong understanding of SEO principles and keyword analysis techniques, as well as the ability to interpret data and draw actionable insights to optimize content and website performance.

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Job description

  1. Conduct comprehensive keyword research using SEO tools and analytics platforms to identify relevant and high-value keywords for target audiences and industries.
  2. Analyze search intent and user behavior to understand the context and meaning behind search queries and identify opportunities for content optimization.
  3. Generate keyword lists and develop keyword strategies based on search volume, competition, and relevance to target audience personas.
  4. Collaborate with content creators, SEO specialists, and digital marketers to integrate target keywords into content planning and optimization efforts.
  5. Monitor keyword performance metrics, including search volume, click-through rate (CTR), and keyword ranking positions, and provide regular reports and insights.
  6. Identify trends and patterns in keyword data and search queries to inform content strategy and website optimization efforts.
  7. Conduct competitive analysis to identify keyword opportunities and gaps in the search landscape and benchmark performance against competitors.
  8. Stay updated on search engine algorithm changes, SEO best practices, and keyword trends to adapt strategies and tactics accordingly.
  9. Provide recommendations for optimizing website content, meta tags, headings, and URLs based on keyword analysis and search engine optimization (SEO) principles.
  10. Collaborate with web developers and designers to ensure technical SEO best practices are implemented and optimized for target keywords.

Job responsibilities

  1. Bachelor's degree in Marketing, Communications, Computer Science, or related field.
  2. Proven experience as a Keyword Analyst, SEO Specialist, or similar role, with a strong track record of conducting keyword research and analysis.
  3. Deep understanding of SEO principles, keyword analysis techniques, and search engine algorithms.
  4. Proficiency in keyword research tools and analytics platforms such as Google Keyword Planner, SEMrush, Moz, Ahrefs, and Google Analytics.
  5. Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions.
  6. Excellent attention to detail and organizational skills to manage and prioritize keyword research projects effectively.
  7. Strong communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
  8. Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
  9. Proactive mindset with a passion for learning and staying updated on SEO industry trends and developments.

Preferred:

  1. Certification in SEO or related field (e.g., Google Analytics, Google Ads, SEMrush).
  2. Experience with content management systems (CMS) such as WordPress or Drupal.
  3. Knowledge of HTML, CSS, and website development best practices.
  4. Familiarity with local SEO and international SEO.
  5. Experience with data visualization tools and techniques.
  6. Understanding of user experience (UX) principles and their impact on search rankings.
  7. Experience with SEO testing methodologies and experimentation (e.g., A/B testing, multivariate testing).

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